One Surefire Tip For Making Yourself Do What You Need to Do

Nir Eyal Automatic You

New research reveals an effective way to get ourselves to do tough tasks.

Posted Jan 14, 2016 

 There’s a saying that you should never trust a skinny chef. By that logic, you should never trust an out of shape behavioral designer (link is external). Yet, over the past four years, I’ve discovered some incredible ways to hack my habits and improve my life. I have taught myself to love running, dramatically improved my diet, and found the focus to write a popular book (link is external).
Understanding how the mind works and using it to affect my daily behaviors has yielded tremendous dividends. However, there is one goal that’s nagged at me for years: Despite my best efforts, I’ve never been able to achieve going to the gym consistently. I hate lifting weights. Hate it. I disdain the strain, the sweat, the smells—all of it. The only thing I like about working out is the results. Unfortunately, there’s no way to enjoy the benefits of going to the gym without, you know, actually going to the gym.
That’s not to say building muscle is all that important. Diet has a much greater impact (link is external) on body weight and health than exercise. But given that I’ve already hacked my diet and no longer struggle with eating right, I wanted to finally get to the bottom of this challenge.
Why was this one goal so hard to achieve? If I could figure out a way to overcome this challenge, perhaps it would provide insights into how we can tackle other difficult-to-achieve goals.
Habits vs. Routines—There is a Difference
Recently, talk of habits is everywhere—a slew of new books, not to mention countless blog posts and apps, guarantee a whole new you by harnessing the power of habits. However, these well-intentioned authors promise too much, and overprescribe habits as a solution to problems they just can’t fix.
So what are habits, really? According to Benjamin Gardner, a psychologist focusing on habit research at King’s College London, "Habit works by generating an impulse to do a behavior with little or no conscious thought.” Habits are simply how the brain learns to do things without deliberation.
We can put these impulses to good use but only certain behaviors can become habits.
Building a habit is relatively simple: Just harness the impulse. For new habits to take hold, provide a clear trigger, make the behavior easy to do, and ensure it occurs frequently. For example, by completely removing unhealthy food from my home and eating the same thing every morning, my diet became a healthy habit. I extracted the decision-making process out of what I eat at home.
However, if the behavior requires a high degree of intentionality, effort, or deliberation, it is not a habit. While proponents of habits tout them as miracle cures for doing things we’d rather not do, I’m sorry to report that that’s snake oil. All sorts of tasks aren’t habits—and never will be. By definition, doing things that are effortful aren’t habits.
Unfortunately, this means behaviors that require hard work and deliberate practice aren’t good candidates for habit-formation. For example, although I make time for it every day, my writing work is not a habit. Writing is hard work. If I waited for an “impulse” to write, I’d never do it. To get better at writing requires concentration and directed effort to make sense of the words as they go from the research to my head and then to the screen. Similarly, lifting weights isn’t a habit because getting stronger requires working harder.
So if these behaviors aren’t habits, what are they? They’re routines. A routine is a series of behaviors we practice regularly. Routines don’t care if you feel an urge or not; they just need to get done. When I finally realized I would never succeed at making going to the gym a habit, I began looking for how to establish a routine instead.
Burn or Burn
A few disclaimers before I share one technique I used to finally get myself to go to the gym regularly: First, this technique, effective as it is, can be dangerous. It is a very good way to get you to do a routine but provides no safeguards against doing the wrong thing again and again. If you’re doing something counterproductive, this technique will only get you to do more of it. For example, doing tons of sit-ups won’t help you (and may actually hurt you) if you’re also drinking sugary sodas every day.
Second, this method is not good for getting other people to do things. This is for personal use only—don’t try and force it on people who have to do what you tell them, like your employees or your kids.
Finally, this isn’t the only method you can use and, admittedly, it's a rather brute force strain of behavior change. If learning to love a behavior is an option, I recommend trying a different technique. For example, I’ve previously written about finding your MEA—your Minimum Enjoyable Action (link is external). The MEA method is great for simple behaviors you enjoy doing. I learned to love running because I always enjoyed going on walks. Finding my MEA proved very effective at slowly improving my stamina until running replaced walking as an enjoyable pastime.
However, there are certain things we just don’t like doing but must do anyway. These behaviors require diligence, grit, hard work, and consistency. This is where what I call the “burn or burn” technique comes in.
How It Works

1. Pick your routine. For me, it was hitting the gym.
2. Book your time. Make time in your schedule for the routine. If you don’t reserve the time as you would book an appointment or important meeting, the routine won’t happen.
3. Find a crisp $100 bill. Other denominations will work too but it has to be an amount you’d hate to lose.
4. Find a lighter.
5. Buy a wall calendar and place it somewhere you’ll see every day. Mine is in my closet and it’s the first thing I see when I get dressed in the morning.
6. Tape the $100 bill to today’s date in the calendar and place the lighter somewhere visible near the wall calendar.

Now you have a choice to make: Every day, when the time comes to do your routine, you can chose either option A and do the routine, which in my case was to feel the “burn” in the gym, or option B—literally, burning your money. You can’t give the money to someone or buy something with it, you have to set it aflame.
Yes, I know it’s technically illegal to destroy government tender but the reason this technique works is that you should never have to actually burn the money. Instead, the threat of watching your money go up in smoke makes this technique work. I’ve been on “burn or burn” for six months now and I haven’t burned the bill yet.
Why It Works
As radical as “burn or burn” sounds, there’s good science to support why it’s so effective: For one, it’s no surprise we hate losing money. But why not pay yourself for doing the routine instead of taking money away? Social scientists tell us humans feel the psychological pain of loss twice as powerfully as the satisfaction of a gain—the phenomenon known as “loss aversion.”
Further, people are notoriously awful at predicting their future actions. “Sure, I’ll go to the gym tomorrow,” I’d say, but then, when tomorrow came, I’d find an excuse. The theory of hyperbolic discounting helps explain why we don't actually do what we say we will. We are “present-biased,” meaning we fail to properly value benefits we won’t realize for some time. These psychological tendencies conspire to keep us from doing the things we know we should.
The “burn or burn” technique works by binding us to a financially painful contract so we can’t weasel out of it when we need to get the task done. A similar technique proved to be amazingly effective at helping smokers kick their addiction to cigarettes. A study published in the New England Journal of Medicine (link is external) found that when smokers had to risk their own money, they were much more likely to quit. Unfortunately, the researchers in the smoking study found that very few smokers would agree to risk their money. Perhaps the subjects who declined knew that if they wagered their own cash, they’d have to actually stop smoking, something they likely did not want to do.
I too struggled with starting “burn or burn” because I knew it meant I’d actually have to do the uncomfortable work. Then I finally realized how ridiculous this line of thinking was: Why would I resist a technique that virtually guaranteed I would accomplish my goal? If I wasn’t ready to commit, I should have dropped the goal altogether. But if I really wanted it, I should gladly put my money on the line to make sure I’d do the heavy lifting. After several weeks of difficult deliberation, I made my decision. I nailed the calendar to my wall, taped my money to the date, and put my lighter on the shelf—where it still sits today.